This is my first Hasselblad camera and I will start by saying the obvious to those with previous Hasselblad experience: the 907x 100c is superbly built.

Every component of this camera is made of high quality material. The soft leather covering the body, the metal edges, the shutter button and wheel, the lens release button. Everything you touch on this camera conveys quality. And the built is perfect.

Being a modular system, there is a continuous gap around the camera that separates the 907x camera module to the 100c back module housing the sensor and back screen. While noticeable, this gap is machined perfectly and so narrow that most people would probably ignore its presence.

The flip screen feels solid, which is a good thing because in this camera you are supposed to shoot at waist level and so the screen shall be flipped out 99% of the time.

Flip screens are something I always handle with care, I’m always scared of using too much force and accidentally damaging the hinges while flipping them out. In some cameras, the bezel of the screen is made of low quality plastic and look particularly fragile to me. Well, not in this Hasselblad 907x 100c.

Still, I handle it with care. Especially when I need to press the buttons located below the screen while it is flipped out. The whole things feels so solid though.

There is this side door that you slide open to access the battery and card slot. Just don’t compare this to flimsy plastic access doors from other cameras. We are dealing with a totally different standard here. As a warm reminder, the door features a big stylized “H” from Hasselblad’s logo. Just in case you forget.

While not heavy, this is by no means a light camera. I would say the weight feels right. Enough to make you feel it’s a serious product, not a toy. And since the camera is small, it feels dense.

The shutter release button, together with the collar dial surrounding it, looks and feels nice. The collar dial, which I use to change aperture, is harder than it should be. Try turning it with you index finger only – the most intuitive way – and you end up overturning it because you used too much force. But otherwise it won’t turn at all. Better use both your index finger and thumb to clamp it.

The there is the side button, that has to be used together with said collar dial. Press the button and the collar dial becomes EV compensation. It’s a bit awkward and not user-friendly, to be honest. That’s too many fingers involved and you are not sure how to hold the camera when performing this.

But then this is not a camera you buy for ergonomics. If so, get the X2D instead.

What else

This is a beautiful camera that I will never stop admiring. Looks great, looks premium, looks the part.

It’s not necessarily user-friendly. You need to be in the mood to take her out.

This is not a camera for casual photos. Each RAW file shall be edited through Hasselblad’s own Phocus app, or else you are not extracting the maximum of its rich attributes.

Take less shots, take it in a more deliberate manner. Unless you want to spend time processing RAW files and / or having hundreds of them eating up your storage space. I know this is applicable to every camera, but even more so with this one.

This is how I’m feeling now. Think more before pressing the shutter button.

Because every shot should be a keeper.